What NASCAR Should Have Done to Carl Edwards

by michael 23. July 2010 00:55

I've been a NASCAR fan my whole life. I've watched many years worth of highs and lows in the sport.  Avid fans surely have an opinion about the events of the last lap during the Nationwide race Saturday night at Gateway International Speedway. For those who aren't familiar here's a recap:

Brad Keselowski and Carl Edwards have a history of tangling with each other in both of NASCAR'S top two series. On Saturday night they were messing with each other all night and things got especially heated on the last lap. Brad made contact with Carl in turn 1 of the last lap. He moved Carl out of the way and took the lead. Now most fans (including myself) will tell you that "rubbin is racing" and I agree. Brad's actions did not cause any harm to any driver or spectator and those actions didn't cause any monetary damage to any other team. Unfortunately I cannot say the same for Carl.  Moments before taking the checkered flag Carl intentionally wrecked Brad's car and the resulting accident gathered and destroyed many other race cars. Fortunately no one was hurt. Carl won the race.

Three days later NASCAR responded by placing both drivers on probation and Carl was docked 60 driver and owner points and Carl received a $25,000 fine.

Now for my readers who are wondering why am I writing about NASCAR on my blog, here's why:

Let's examine the financial impact of Carl Edwards actions. The recent economic events have not been easy on this sport. It takes tens of millions of dollars per year to fund and compete in one of NASCAR's top series. This money comes from corporate sponsorships and many teams in the Nationwide series are not fully funded and some even have no funding at all. At an apporoximate value of $100,000 for each car, the intentional actions of Carl Edwards caused a tremendous amount of financial loss for many teams.  We all know that wrecked race cars are a part of this sport but with no insurance to cover the losses it must be extremely hard for a team owner to sit by and do nothing as Carl (who's team is fully funded by Aflac and Scotts) takes credit for a win that he so shamefully earned. In fact If I were the owner of one of those teams I would be demanding financial retribution from Carl personally.

Or NASCAR could have done the following:

The penalties issued were nothing more than a slap on the wrist. Unfortunately the real victims are the team owners of the other cars. NASCAR should have written the following memo to those owners:

"If you have suffered financial damages as a result of the actions of Carl Edwards on the last lap of the most previous race, please submit an invoice to NASCAR for those damages including parts and labor. We will do our best to pay your invoice in full."

NASCAR then should have totaled these invoices (which I believe would easily have exceeded $1,000,000) and issued the total amount to Carl as a fine. His options would be to pay the fine in full or forfeit his participation privilages in future races. NASCAR would use the money from Carl to pay the invoices.

My takeaway?
Yes, rubbin is racing, but a quality race car driver should be able to rub without causing an injury or financial loss to any other driver, spectator or team owner. And if a driver isn't capable of this, well, then they better have a fat wallet.

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I am the creator of MyRecyclingReports.com, the CEO of MCC Recycling Services, a public speaker, a serial entrepreneur, a father and a gentlemen mariner.

I think the entrepreneurial code has been programmed into my DNA since birth. Like most entrepreneurs I have a long list of failed ideas, short lived companies and other various businesses experiences that date back to the single digits of age. One of the more comical ones happened when a buddy and I decided that we should start a maintenance company for one of the retirement communities in our hometown. Cell phones weren’t popular yet so I put my beeper number on a flyer and distributed it to the residents in the community. Within about an hour we had our first “beep”. Turns out the existing maintenance division wasn’t too pleased with our new venture. Including the time to print the flyers in my mom’s basement, I think we were in and out of business in about 12 hours.

Join me on the water one afternoon and I’ll tell you about a dozen or so other stories like this, all ending with the same result. However, I think it really started to get serious back in 2001 while attending the University of North Carolina at Charlotte. I managed to pass eight semesters of technical and mathematical classes while earning a B.S. in Mechanical Engineering with a Minor in Mathematics. By sophomore year I had I launched my first recycling company and eventually my second. By junior year both were belly up, I was out of money and tired of running a start-up.

I graduated in 2003 moved back to NJ and accepted a salaried engineering job. It was more of a civil than mechanical job and the salary sucked but they had a very unique offering. The company served a wonderful catered breakfast and lunch every day at no charge. New job, new suit and free lunch, I thought I was ready to start a career. I lasted about 4 hours before becoming depressed and by 5pm on day number two I had quit.

Instead I surrendered to my real passion, starting and running businesses. I launched my third recycling business, MCC Recycling Services and haven’t looked back since. The success we are having is staggering. We run extremely lean, have a very healthy gross margin, innovate daily and turn a profit. We’re growing at a very steady 20% each year. I attribute most of our success to being obsessed with customer service.

In 2005 I created HullScan, LLC. It was destined to be the next generation of non-invasive inspection for boat hulls. Apparently a great idea with poor execution won’t take you very far. I still regret letting that one die.

In 2010 I’ve created MyRecyclingReports.com. It’s an online web application designed for recycling companies around the country. A large part of this blog will be dedicated to the build of this new venture.

I boat, I fish, I live to eat sushi that’s only hours old. I love to ski and I’m learning to golf. I have been blessed with an amazing son. I am 29 years old.

Email me for speaking, interviews, anything.