1. April 2011 17:26
MyRecyclingReports.com (MRR) is an effective tool that helps recycling companies acquire new customers. More importantly it's an effective method of retaining existing customers.
During the development of the MRR app I’ve talked extensively about how great a sales tool this application is for the recycling salesman. MRR represents a wonderful opportunity to bring some very useful, easily understood technology to an otherwise non-tech business. It provides a tremendous amount of differentiation among would be competitors. The value that MRR creates for the customer is recognized very quickly and often invokes an immediate and focused interest during the sales process.
As we draw closer to the official launch of MyRecyclingReports.com on May 12th, 2011 I’d like to expand on the other major benefit of the app, -it’s ability to help the recycler maintain the loyalty of existing customers. The app is more than a data collection and reporting tool. It’s a gathering place for your recycling company and your customers. It provides an organized and professional front-stage experience. It allows your employees to work behind the scenes in a fully functional, yet extremely simple back-stage environment.
The more your customers use the app, the more they become accustomed to it. They won’t want to leave you or find services elsewhere. They will feel safe and secure having their data, reports and service requests all happening on your company’s front-stage, all on the web and accessible to them whenever they need it.
If you desire loyalty from your customers, you first need to create value for them and MyRecyclingReports.com is absolutely one of the best ways to do it. When you keep your customers in the app, you are keeping your customers with you. Hopefully, for a long, long time!