MyRecyclingReports.com (MRR) is an effective tool that helps recycling companies acquire new customers. More importantly it's an effective method of retaining existing customers.

During the development of the MRR app I’ve talked extensively about how great a sales tool this application is for the recycling salesman. MRR represents a wonderful opportunity to bring some very useful, easily understood technology to an otherwise non-tech business. It provides a tremendous amount of differentiation among would be competitors. The value that MRR creates for the customer is recognized very quickly and often invokes an immediate and focused interest during the sales process.

As we draw closer to the official launch of MyRecyclingReports.com on May 12th, 2011 I’d like to expand on the other major benefit of the app, -it’s ability to help the recycler maintain the loyalty of existing customers. The app is more than a data collection and reporting tool. It’s a gathering place for your recycling company and your customers. It provides an organized and professional front-stage experience.  It allows your employees to work behind the scenes in a fully functional, yet extremely simple back-stage environment.

The more your customers use the app, the more they become accustomed to it. They won’t want to leave you or find services elsewhere. They will feel safe and secure having their data, reports and service requests all happening on your company’s front-stage, all on the web and accessible to them whenever they need it.

If you desire loyalty from your customers, you first need to create value for them and MyRecyclingReports.com is absolutely one of the best ways to do it. When you keep your customers in the app, you are keeping your customers with you. Hopefully, for a long, long time!

Cheers!

On October 12th, 2010 I wrote a post about Momentum.  It was the story of how MyRecyclingReports.com got off to a fast start and then fizzled because we let our momentum die.  When I wrote that post and claimed to be kicking off the re-birth of our project I had envisioned that we would fix the budget and the deadline of Jan 1 and flex the scope to ensure that we made it on budget and launched on time.

Fast-forward to today and we have good news & bad news.  The bad news is that I didn’t abide by this valuable advice and we ran over budget and we are late to launch.  The good news is that we are riding high on momentum and we have a hard launch date set!

This is the official announcement that on May 12th, 2011 MyRecyclingReports.com is launching worldwide.

Please visit our temporary landing page to sign up for more information.  We will email you on the big day when we go live.  You can also follow us on Twitter @MyRecycReports or on our Facebook Page.  I of course, can’t stop talking about it on my personal Twitter account as well: @michaelpmills .

I want to extend a sincere thank you to everyone who has worked on this project.  Thank you to all of our programmers, writers and designers who have truly leveraged their amazing talent to bring this app to life.

One more special note to the recyclers around the world, I hope you’re excited! MyRecyclingReports.com enhances customer communications, encourages loyalty, adds value to your business, invites higher profit margins, and strategically brands your company as never before. All in 55 days from today!