The Rewards Of Adventure

by michael 22. November 2011 05:19

My story of success at sea.
Entrepreneurs are often driven by passion, not just for business, but for their pastimes as well. I am a sport fisherman, driven by a love for the ocean, the spirit of adventure, and the potentially great rewards for my efforts. Unlike golf or tennis, the physical demands of sport fishing are huge, the rewards are elusive, and the financial costs are extreme. But ask anyone about me and they'll tell you – I live for this level of challenge.
 
It's kind of like going to the moon.
You can prepare all you want, but you can't practice going to the moon. I plan for my sport fishing adventures all year long. I prepare physically and emotionally. I account for safety and contingencies. Then, I stand by and watch for reasonably favorable weather and ocean conditions. When all is said and done, saltwater sport fishing in New Jersey is almost entirely in the hands of fate, as the fish are found about 100 miles east of the coastline. Once you're launched out to sea, there are no guarantees of any kind.
 
A small fish in a big time marina.
My Brielle Marina offers a side of the Jersey Shore you've probably never seen. Contrary to what the media might have you believe, the real Jersey Shore is filled with natural beauty, spectacular beaches, quiet sophistication, and innovative, educated people. When I enter the Marina, I look around and see CEOs of Fortune companies, owners of multimillion dollar yachts...and me, a young leader of a still-growing company.
 
But in Brielle, we all have one giant passion in common - we love sport fishing, and we'll do anything to do it when we can. None of us really have much time for it. It's extremely time-consuming and tiring, and, completely throws off one's daily routine. For most, one trip a month is a very big deal. But once on these trips, we're at a handicap to the professional fisherman - most of us don't fish enough to find where the game fish really are. The odds of a "Big Catch" are elusive.
 
Speaking of the odds.
I went out 4 times this summer and came home with nothing. Nada. Zip! I felt defeated and each time asked myself "Why do I do this?" It costs a ton of money. It's very demanding. Plus, each time it happened, it got increasingly hard for me to drag myself home and face my wife's hopeful question: "What did you catch today, Michael?" It's hard to describe how that made me feel.
 
Surprise! Synergy at last.
And then it happened one day in October. One more trip. I couldn't resist. Everything came together effortlessly. It was my time. Everything went smoothly. There was no drama. No problems with the boat. The ancient sea gods were smiling that day, because we caught 2 tunas, and came in early, while the sun was shining. A big crowd of onlookers waited to see what we had caught – a tuna catch by an amateur is a very big deal. I felt like a hero that day, and everyone celebrated. To the charter guys, it's just a little tuna – to me it was HUGE!
 
Heartbreak can lead to "Aha" any day.
When I look at the photo below, I feel like a fisherman. But when I write this blog, I write as an entrepreneur. In fishing there are no magic poles or strategies, just a lot of planning, hoping, watching and waiting. Just like in business. You plant the seeds. You do all you can to help your company grow. Then you hope, pray and never stop trying...until that "Aha Moment" arrives, and you begin to reap the rewards of your adventure.

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I am the creator of MyRecyclingReports.com, the CEO of MCC Recycling Services, a public speaker, a serial entrepreneur, a father and a gentlemen mariner.

I think the entrepreneurial code has been programmed into my DNA since birth. Like most entrepreneurs I have a long list of failed ideas, short lived companies and other various businesses experiences that date back to the single digits of age. One of the more comical ones happened when a buddy and I decided that we should start a maintenance company for one of the retirement communities in our hometown. Cell phones weren’t popular yet so I put my beeper number on a flyer and distributed it to the residents in the community. Within about an hour we had our first “beep”. Turns out the existing maintenance division wasn’t too pleased with our new venture. Including the time to print the flyers in my mom’s basement, I think we were in and out of business in about 12 hours.

Join me on the water one afternoon and I’ll tell you about a dozen or so other stories like this, all ending with the same result. However, I think it really started to get serious back in 2001 while attending the University of North Carolina at Charlotte. I managed to pass eight semesters of technical and mathematical classes while earning a B.S. in Mechanical Engineering with a Minor in Mathematics. By sophomore year I had I launched my first recycling company and eventually my second. By junior year both were belly up, I was out of money and tired of running a start-up.

I graduated in 2003 moved back to NJ and accepted a salaried engineering job. It was more of a civil than mechanical job and the salary sucked but they had a very unique offering. The company served a wonderful catered breakfast and lunch every day at no charge. New job, new suit and free lunch, I thought I was ready to start a career. I lasted about 4 hours before becoming depressed and by 5pm on day number two I had quit.

Instead I surrendered to my real passion, starting and running businesses. I launched my third recycling business, MCC Recycling Services and haven’t looked back since. The success we are having is staggering. We run extremely lean, have a very healthy gross margin, innovate daily and turn a profit. We’re growing at a very steady 20% each year. I attribute most of our success to being obsessed with customer service.

In 2005 I created HullScan, LLC. It was destined to be the next generation of non-invasive inspection for boat hulls. Apparently a great idea with poor execution won’t take you very far. I still regret letting that one die.

In 2010 I’ve created MyRecyclingReports.com. It’s an online web application designed for recycling companies around the country. A large part of this blog will be dedicated to the build of this new venture.

I boat, I fish, I live to eat sushi that’s only hours old. I love to ski and I’m learning to golf. I have been blessed with an amazing son. I am 29 years old.

Email me for speaking, interviews, anything.