Countdown To Launch

by michael 17. March 2011 15:26

On October 12th, 2010 I wrote a post about Momentum.  It was the story of how MyRecyclingReports.com got off to a fast start and then fizzled because we let our momentum die.  When I wrote that post and claimed to be kicking off the re-birth of our project I had envisioned that we would fix the budget and the deadline of Jan 1 and flex the scope to ensure that we made it on budget and launched on time.

Fast-forward to today and we have good news & bad news.  The bad news is that I didn’t abide by this valuable advice and we ran over budget and we are late to launch.  The good news is that we are riding high on momentum and we have a hard launch date set!

This is the official announcement that on May 12th, 2011 MyRecyclingReports.com is launching worldwide.

Please visit our temporary landing page to sign up for more information.  We will email you on the big day when we go live.  You can also follow us on Twitter @MyRecycReports or on our Facebook Page.  I of course, can’t stop talking about it on my personal Twitter account as well: @michaelpmills .

I want to extend a sincere thank you to everyone who has worked on this project.  Thank you to all of our programmers, writers and designers who have truly leveraged their amazing talent to bring this app to life.

One more special note to the recyclers around the world, I hope you’re excited! MyRecyclingReports.com enhances customer communications, encourages loyalty, adds value to your business, invites higher profit margins, and strategically brands your company as never before. All in 55 days from today!

 

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I am the creator of MyRecyclingReports.com, the CEO of MCC Recycling Services, a public speaker, a serial entrepreneur, a father and a gentlemen mariner.

I think the entrepreneurial code has been programmed into my DNA since birth. Like most entrepreneurs I have a long list of failed ideas, short lived companies and other various businesses experiences that date back to the single digits of age. One of the more comical ones happened when a buddy and I decided that we should start a maintenance company for one of the retirement communities in our hometown. Cell phones weren’t popular yet so I put my beeper number on a flyer and distributed it to the residents in the community. Within about an hour we had our first “beep”. Turns out the existing maintenance division wasn’t too pleased with our new venture. Including the time to print the flyers in my mom’s basement, I think we were in and out of business in about 12 hours.

Join me on the water one afternoon and I’ll tell you about a dozen or so other stories like this, all ending with the same result. However, I think it really started to get serious back in 2001 while attending the University of North Carolina at Charlotte. I managed to pass eight semesters of technical and mathematical classes while earning a B.S. in Mechanical Engineering with a Minor in Mathematics. By sophomore year I had I launched my first recycling company and eventually my second. By junior year both were belly up, I was out of money and tired of running a start-up.

I graduated in 2003 moved back to NJ and accepted a salaried engineering job. It was more of a civil than mechanical job and the salary sucked but they had a very unique offering. The company served a wonderful catered breakfast and lunch every day at no charge. New job, new suit and free lunch, I thought I was ready to start a career. I lasted about 4 hours before becoming depressed and by 5pm on day number two I had quit.

Instead I surrendered to my real passion, starting and running businesses. I launched my third recycling business, MCC Recycling Services and haven’t looked back since. The success we are having is staggering. We run extremely lean, have a very healthy gross margin, innovate daily and turn a profit. We’re growing at a very steady 20% each year. I attribute most of our success to being obsessed with customer service.

In 2005 I created HullScan, LLC. It was destined to be the next generation of non-invasive inspection for boat hulls. Apparently a great idea with poor execution won’t take you very far. I still regret letting that one die.

In 2010 I’ve created MyRecyclingReports.com. It’s an online web application designed for recycling companies around the country. A large part of this blog will be dedicated to the build of this new venture.

I boat, I fish, I live to eat sushi that’s only hours old. I love to ski and I’m learning to golf. I have been blessed with an amazing son. I am 29 years old.

Email me for speaking, interviews, anything.